Super Bowl ads featuring electric vehicles used to be rare. These companies may prefer to sell just enough electric cars to comply with state mandates but not go too much further. Of course, a lack of advertising isn’t the only reason people might be wary of electric vehicles. Batteries keep getting cheaper, and some analysts expect electric cars to reach price parity with gasoline-powered cars later this decade. “With some of the early electric cars, the message was that you needed to make a sacrifice to help the environment,” said Mr. Wakefield of AlixPartners.

Source: New York Times February 03, 2020 00:56 UTC