In what could become a case study in the perils of Super Bowl marketing stunts, Planters teased its Super Bowl ad nearly two weeks before the game, releasing a teaser for its Super Bowl ad that showed its Mr. Peanut mascot seemingly being killed. The “death” of Mr. Peanut went viral on Twitter. ADThe actual Super Bowl ad was relatively inoffensive, with a baby Mr. Peanut appearing at the funeral, but the pregame stunt is likely what people will remember. ___7:30 p.m.“What’s a Quibi?” Viewers might still be asking that after the company’s Super Bowl ad, one of the first of the game. The bank robbers stand around in front of the bank as sirens grow louder; one appears to start watching Quibi himself.

Source: Washington Post February 03, 2020 00:45 UTC