Stuff has rejoined Nielsen’s digital rankings in fifth position overall. Research company Nielsen has ranked Stuff as the country’s fifth most-visited online service with an audience of more than 2.4 million unique visitors in November. Nielsen charges businesses for the ranking service, which in turn is used by the companies it ranks to promote the value of advertising on their platforms. Robertson said it had decided to partner again with Nielsen to ensure its partners had “a directly comparable audience metric in the important digital space”. Stuff Head of News Mark Stevens said its ranking was a testament to the company’s journalism.

Source: New Zealand Herald December 17, 2021 06:47 UTC