Stuff Group has bought the former locally owned Wairarapa Times-Age masthead, including its digital news site and daily and community newspapers. The Wairarapa Times-Age (WTA) joins Stuff’s portfolio of regional and local news products, which together form New Zealand’s largest regional news network. Stuff Managing Director Masthead Publishing, Joanna Norris, says WTA’s local, rural and real estate alignment are a natural fit in Stuff’s strong regional network. “Adding the Wairarapa Times-Age to our regional, real estate and rural masthead portfolio strengthens Stuff’s leading position in the lower North Island,” he says. “Combine that with Stuff’s number one digital news audience on stuff.co.nz and you have a compelling commercial proposition for national and local commercial partners alike.”

Source: Stuff May 15, 2024 01:04 UTC