Data and insights company Kantar has launched Blueprint for Brand Growth – a new “essential recipe” to help businesses expand. “But of course what this blueprint means for brands differs based on their context, competitive situation, and size.”This means each company that uses the blueprint will arrive at a different solution, Thomas says. “And we at Kantar say, actually, according to our data, that explains about 40 percent of brand predisposition. As well as the different part, where you’re saying that your brand is unique, it’s setting trends, it’s got momentum. And a first for anybody with this degree of sophistication and validation.”Introducing the blueprint, Jane Ostler, Kantar’s EVP of Thought Leadership and Blueprint project lead, says, “Our Blueprint for Brand Growth sets a new standard for strategic marketing understanding and excellence.

Source: Stuff May 14, 2024 15:21 UTC