They tend to purchase the NFTs of their interest via platforms like Bitkub NFT, OpenSea, Looksrare, etc. 3.2 Consideration - Once the customer has an understanding of NFT, the next step is to begin creating content related to a brand's NFT specifically. 3.3 Conversion - After the customer is aware of the brand's NFT products, the following step is to encourage their buying decisions. The brand can create content comparing their NFT to other companies' NFTs or organize an AMA so that customers who still have doubts can ask directly from the expert, etc. 3.4 Delight & Awareness - Once the customer has decided to purchase the NFT, the brand should consider expressing gratitude to the customer.

Source: The Nation Bangkok October 11, 2022 05:09 UTC