‘The concept is a more sequinned version of a vegetable delivery box’by Helen RumbelowThe best bit about Stitch Fix is the moment before you open the box. Imagine a fairy godmother told you that she had given you a present, but it wasn’t a material thing; it was a transformation. You would put on these clothes and, shazam!, your dreariness, your suburban-ness and your problematic arse — all those regrettable life choices — would vanish. When my postman handed me the Stitch Fix box, it felt like Christmas. “Enjoy your fix!” is what everyone from the company keeps telling me, as though they are selling heroin, rather than crinkle-cut shirts from French…

Source: The Times June 09, 2019 23:07 UTC