But there’s one thing harder than coming up with a winning strategy … and that’s sticking to it. Indeed if you have created a popular brand you may find consumers actively opposing changes in strategy. One pillar of that strategy was the requirement to create highly visible tyre centres. I reconnected recently with two brands that have stuck to their strategy. Together we worked on a strategy for the brand AutoXpress (www.auto-xpress.co.ke).

Source: The Star June 22, 2016 03:19 UTC