Startups Driving E-commerce Growth in North AfricaIn recent years, North Africa has become an attractive destination for investors due to various factors. This surge in entrepreneurial activity aligns with the broader digital growth in the Middle East and North Africa (MENA) region. Egypt led the way with $822 million, experiencing impressive year-on-year funding growth. Some of the startups driving this trend include ConvertedIn, an e-commerce marketing operating system based in Cairo, Egypt. These startups have attracted various investments and funding to expand their operations and reshape e-commerce in North Africa.

Source: The North Africa Journal August 11, 2023 16:54 UTC