Its hot breakfast sandwiches complemented the brand’s signature coffee offerings so well, Starbucks expanded the food menu to nearly 600 stores within three years. Conversely, TDn2K reported two straight months of declining same-store sales growth and a traffic decline of 3.1% in February across the industry. Less than a year ago, CFO Scott Maw told CNBC that food sales accounted for about 20% of Starbucks’ total revenue, up from 16% in 2013. As it continues to grow its food offerings, Starbucks is flexing its deep innovation experience, embracing high demands for protein and snacking, for example, with its Sous Vide Egg Bites. More food offerings should continue to drive sales and traffic at a steady pace for the brand.

Source: Forbes March 27, 2018 14:26 UTC