t's a trend playing out in parts of the Middle East and even beyond. Since the Israel-Hamas war began in October, Nayera Ahmed, a 19-year-old mass communications student in Cairo, has stopped hanging out at her local Starbucks. It's a trend playing out in parts of the Middle East and even beyond. The Middle East offers brands tens of millions of young consumers to drive growth at a time when developed markets are saturated. The dire situation has inflamed tensions in the Middle East and led to an outpouring of support for Palestinians.

Source: Daily Nation January 26, 2024 05:32 UTC