Sports tourism booms with Super Bowl driving demand for experiencesThe Seattle Seahawks and the New England Patriots logos projected on the Ferry Building. Sports tourism has become the fastest-growing segment of the global tourism industry as travellers increasingly seek Instagram-worthy experiences over material possessions. Premium Super Bowl ticket packages offer everything from meet-and-greets with NFL legends to post-game field access. Perks aplentyThis year's Super Bowl, featuring the Seattle Seahawks and New England Patriots, will be played on Sunday in Santa Clara, California. On Location's Super Bowl packages, all of which include hospitality and experiences, started at $6,500 (205,000 baht) per person.
Source: Bangkok Post February 08, 2026 14:03 UTC