Madhu Unnikrishnan, editor of the publication Skift Airline Weekly, said Southwest launched the Hawaii service with low introductory fares, which pushed down all prices significantly. He predicted the average fare to Hawaii from California will edge back up slightly in the next few weeks, especially as bigger carriers begin to offer higher-priced spots to Hawaii with roomier seats and extra perks, such as high-end meals.

Source: Los Angeles Times April 06, 2019 19:07 UTC