By VICTOR RABALLAMore by this AuthorUntil February this year, Sony Sugar Company used to crush Sh6 to 7 billion worth of cane a year. “Sony is now losing over Sh500 million due to cane poaching that has been experienced over the last few years,” Mr Otieno said. Sony Sugar now dispatches senior managers every week to the field to maintain close contacts, train and establish the problems facing their suppliers of raw materials as some of the comeback plans the company has adopted to stay afloat in the increasingly competitive market. In the last four years, the company lost over Sh500 million after their contracted farmers opted to sell their cane to the rival firms. COOPERATIONAs a way of wooing farmers, Mr Otieno said Sony Sugar has opted to reduce the payment cycle for farmers from the current one month to just a week.

Source: Daily Nation September 12, 2017 15:22 UTC