JAPANESE tech giant Sony Corp. plans to develop more innovative products this year to offer to a younger market, a company executive said. Otake described their target market in the Philippines as those who have a dynamic personality and innate love for music and photography. Sony Philippines highlighted the Sony ILCE-5100L camera and the Sony Extra Bass line up of headphones—products that are said to support the adventurous side of today’s youth—during the renewal of their partnership with Lustre. Asked how much market share Sony Philippines is targeting this year, Otake declined to give a specific number, but stressed that it was “doing very well” in the local market. He added that with Sony Philippines’ efforts to engage the younger generation, “We are growing in the industry, like in the digital imaging category and in the sound category.”

Source: Manila Times July 16, 2017 17:03 UTC