A non-profit publisher dedicated to children’s literature, founded by the doyen of political cartooning in India, has launched a campaign to wean children away from the mobile screen. As a non-profit trust, our goal is to ensure that good books remain accessible and affordable for every child, especially those from low-income families.”In 1957, Keshav Shankar Pillai, famously known as ‘Shankar’, established the Children’s Book Trust. The trust found its home in Nehru House, which was inaugurated by the then President of India, S. Radhakrishnan, on November 30, 1965. It aims to publish books that are both easy to read and visually appealing, thereby enhancing children’s understanding of India’s cultural heritage. I am more scared of the phone than the so-called big screen because on a small mobile screen, you can not always track what is being watched,” he said.

Source: The Telegraph February 01, 2026 01:43 UTC