Soaring Online Beauty Sales Soften Coronavirus Hit For Douglas As 90% Of Stores Reopen - News Summed Up

Soaring Online Beauty Sales Soften Coronavirus Hit For Douglas As 90% Of Stores Reopen


Most of the Douglas store footprint, such as Unter den Linden in Berlin, is trading again. Douglas/Paul SchimwegOne of the biggest beauty retailers in Europe saw surging e-commerce sales during the worst period of the coronavirus lockdown. This makes the company the largest selective online beauty retailer in Europe by some way, with online now accounting for 21% of group sales. First online beauty marketplace in EuropeAnother factor in driving up the online component was the introduction last October of an online marketplace for beauty. As a result total store sales are back to 80% of previous-year levels.”


Source: Forbes May 28, 2020 16:07 UTC



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