Snoopy, Peanuts gang, cut loose by insurance giant MetLife as it retools - News Summed Up

Snoopy, Peanuts gang, cut loose by insurance giant MetLife as it retools


The MetLife Snoopy Two blimp comes in for a landing at the Park Township Airport in Holland, Mich., in this July 2007 photo. After 31 years as the face of insurance giant MetLife Inc., the company said it is launching a new global branding effort, marking the end of a long relationship with Charlie Brown's beagle and the Peanuts crew. "Snoopy helped drive our business and served an important role at the time." But MetLife is spinning off its domestic retail life insurance business to focus more on corporate clients. Snoopy does not appear to hold the same marketing swagger with corporate America.


Source: CBC News October 20, 2016 17:37 UTC



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