Photo: BloombergNew Delhi: Snapdeal on Tuesday said it will spend over Rs.200 crore on a 360-degree campaign over the next 60 days, in the run up to the Diwali festival, which is considered to be one of the busiest seasons for e-commerce firms. While the company did not disclose the amount spent in marketing during the previous Diwali campaign, it said the amount was less than Rs.200 crore. Snapdeal did not comment on the marketing spend for the entire financial year. Snapdeal last raised $200 million (Rs.1,334 crore) in February, in a round led by Canada’s Ontario Teachers’ Pension Plan. Founded in 2010 by Kunal Bahl and Rohit Bansal as a deals site, Snapdeal is promoted by New Delhi-based Jasper Infotech Pvt.

Source: Mint August 23, 2016 12:06 UTC