Snapchat could become more popular with advertisers than Twitter, Yahoo and AOL within three years, with the messaging app company forecast to bring in revenues of more than $3bn (£2.4bn) a year before the end of 2019. After a much-hyped stock market flotation earlier this month that valued Snap, the company behind Snapchat, at $29bn the company’s share price has steadily sunk. The number of Snapchat users grew by 14% and 17% in the first two quarters of last year. Nick Baughan, chief executive of media agency Maxus UK, said the Snapchat opportunity is real but that advertisers also remain cautious. “At the moment Snapchat sits firmly in most agencies and advertisers’ innovation [budget] pot.

Source: The Guardian March 26, 2017 16:11 UTC