Snapchat Spectacles could help bring focus to wearables - News Summed Up

Snapchat Spectacles could help bring focus to wearables


Hey, I love Star Trek as much as anybody, but that just wasn't a good look and because they screamed "Look at these things on my face!" With Spectacles, just like Snapchat, many of the oldsters will have no idea what these glasses can do, which is a brilliant marketing and product design move. There is also no doubt that Spectacles will likely face the exact same privacy concerns that were brought up with Google Glass. But Snap Inc. is framing Spectacles as a toy and the entire product as a bit of a lark, which is very smart. It's a low-stakes, cheap way to enter the wearables market, and if they take off, one that hopefully teaches the industry some lessons.


Source: thestar September 29, 2016 17:03 UTC



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