Slice Survey Confirms What Savvy Forbes Readers Already Knew, Apple AirPods Sales Explode - News Summed Up

Slice Survey Confirms What Savvy Forbes Readers Already Knew, Apple AirPods Sales Explode


The Week Ahead On Wall StreetIn the middle of last week, Slice Intelligence released a report that stated that the debut of Apple's wireless headsets, the AirPods, led to a massive increase in online wireless headset sales for December 2016. Prior to the launch of the AirPods, another Apple-owned brand-Beats, was the top dog in the wireless headset market for several years with a market share of about 25%. This past Cyber weekend, Beats accounted for roughly 32% of the wireless headset sales. Since the launch of the AirPods, Beats share has now decreased to 15.4% with AirPods in the lead-dog position with a 26% market share. For Apple, which owns both of the Top 2 brands, AirPods and Beats, the combined share in the wireless headset market is almost 42%.


Source: Forbes January 16, 2017 13:38 UTC



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