Over the past few years, there has been a noticeable rise in the incorporation of skin care benefits into sun protection, also known as “skinification”, revolutionising sun care as a whole. Skinification is being driven by the growing demand for multifunctional products, as consumers no longer want to choose between sun protection and skin care; they want both in one easy step. Indeed, the number of sun care products including claims such as skin health or antioxidants has only grown, according to Euromonitor International’s PCP system. VitaSea unveiled a collection of five sun care products specifically designed for sensitive skin, including multifunctional formats such as sticks and sprays. By utilising its exclusive "Mineral Superblend" technology, blending premium minerals with botanical extracts, vitamins, and peptides, the company has formulated a revolutionary skin care essential: an all-in-one daily facial mineral sunscreen, moisturiser, and primer.

Source: The North Africa Journal May 15, 2024 15:49 UTC