dentsu, a global leader in marketing communications, is proud to announce the launch of dentsu Sports International (DSI) in the Middle East and North Africa (MENA) region. DSI MENA will be headquartered in Riyadh, Saudi Arabia, with additional offices in the United Arab Emirates. DSI MENA will encompass core businesses including dentsu Sports International Commercial, MKTG Sports + Entertainment and dentsu Sports Analytics. This integrated approach will enable dentsu to provide end-to-end solutions across multiple services including commercial development, strategic consultancy, rights delivery and data-driven analytics. Charlie Wylie, Managing Director, EMEA, dentsu Sports International, said: “dentsu Sports International will serve as a strategic sports and entertainment arm of dentsu in MENA, offering comprehensive solutions tailored to the needs of brands and rights holders.

Source: The North Africa Journal May 15, 2024 15:04 UTC