Forbes CMO Interview: MetLife’s Esther LeeInfluencer marketing is a growing marketing channel; according to Linquia's "State of Influencer Marketing 2017" survey, 48% of markets reported they plan to increase their influencer marketing budget this year. Below, six Forbes Agency Council members advise how you can determine if your influencer marketing campaign will have long-term results for your clients. - John Gumas, Gumas Advertising2. Instead of approaching an influencer campaign with a "me-first" attitude, explore how you can help the influencer. To achieve long-term results, you want to build a strong relationship.

Source: Forbes January 13, 2017 16:00 UTC