KUALA LUMPUR: The Badminton World Federation (BWF) have strengthened efforts to protect players and officials from online abuse through a new partnership with digital safety specialists Signify Group. The collaboration will give the BWF stronger tools to detect, assess, and respond to abusive or threatening messages directed at players, coaches, officials, and staff. Using Signify’s Threat Matrix service, reports of abuse will be analysed and, if necessary, escalated for further investigation. “This partnership strengthens our ability to respond to online abuse in a clear and meaningful way while giving stakeholders tools to better protect themselves,” said Lund. The BWF hope the initiative will create a safer online environment and send a strong message that abuse has no place in badminton.

Source: The Star February 28, 2026 11:10 UTC