Jars of the Italian confection will be smaller in the U.K. and Belgium, Food Navigator reports, but the price will stay the same. Try refreshing your browser, or Shrinkflation! Tubs of Nutella getting smaller, but price will stay the same Back to video“The costs in relation to our products have risen,” a Ferrero spokesperson told Food Navigator. By downsizing the size of the jar, the company said, it avoids having to increase the unit price. Food companies shedding weight off their products as a means of keeping price points low is called shrinkflation — a portmanteau of shrink and inflation — and Nutella is far from the first brand to engage in it.

Source: National Post February 05, 2021 14:37 UTC