The number of athlete brands in India has grown from three at the end of 2016 to seven currently. In the case of smaller brands, athletes may have put in money, he adds. Keeping costs lowOne major point of difference between Western and Indian athlete brands is the pricing. Most Indian brands also have an omnichannel sales strategy and ship overseas. Reddy accepts that the “number of successful celebrity brands is still limited", adding that the challenge is to maintain a steady growth.

Source: Mint July 04, 2019 10:52 UTC