Reality show star Kim Kardashian-West calling her second daughter Chicago West does appear to overdo the geographical narrative considering her older daughter is North West and son is Saint West. Given the often long spellings of villages, however, South Indians generally restrict them to initials preceding their given names. Could Westerners— even those not surnamed West—be waking up to the cardinal benefits of adding a geographical-historical context to names? The Kardashian-Wests cannot be too far behind. But should their name protection be classified as Geographical Indicator?

Source: Economic Times February 27, 2018 18:00 UTC