Shaping Thailand's tourism futureListen to this articleTourists arrive for an hour-long visit to Maya Bay beach at the Phi Phi Island National Park on Feb 26, 2023. Thailand's tourism industry has long thrived on its core strengths: genuine hospitality, generosity, and cultural attractions. Tourism Value MatrixA simple framework -- a tourism value matrix -- helps us segment travellers and understand the value they generate. It is about sharpening investment decisions, prioritising targeted segments, and improving policies and action plans to create an enduring value chain for Thailand's tourism industry. Which high-value segments align with Thailand's tourism resources and strengths?

Source: Bangkok Post January 22, 2026 01:37 UTC