[Courtesy]Dutch top-flight club FC Emmen will not be allowed to enter into a shirt sponsorship deal with a company that makes sex toys, the Dutch football association (KNVB) has said. Emmen played their opening game of the new season without a logo on their shirt on Sunday as they were still looking for a sponsor. After agreeing a deal with EasyToys, they sought permission from the KNVB but it was swiftly denied. "It is not appropriate to display sponsorship from the sex industry on match kit," said a statement from the association, noting it was in violation of their regulations. According to the KNVB, permission is not required for the content of touchline advertising boards but is neccessary for shirt advertising.

Source: Standard Digital September 18, 2020 06:01 UTC