Why did these CEO’s list creativity as a must have trait in new employees, even above integrity? Many people associate creativity only with artists, writers, designers, filmmakers, not programmers for example, or lawyers, marketers, and accountants. If you are a founder, leader or manager, you need to sincerely believe that “employee creativity” starts with each and every employee. For example, pretend you run a ketchup company. What if you re-conceived of your business as not a ketchup company but as a condiment company?

Source: Forbes May 02, 2019 16:18 UTC