Nordstrom.comNordstrom just announced plans to expand its service-centered Nordstrom Local concept from three Los Angeles-area locations into New York City. Here, Nordstrom Local is a great case study. So by inventing Local, discordant notes are eliminated in ways that could not be done with an existing format. Historical measures of store success are increasingly irrelevant in a world where digital drives physical store success and vice versa. Nordstrom's Local strategy sheds innovative light on this subject.

Source: Forbes May 02, 2019 16:07 UTC