Because influencer marketing doesn't always result in direct sales conversions, you might need to try other tactics to measure your ROI. Ask influencers to use trackable links so you can measure traffic, engagement and, ideally, conversions on your site if possible. If influencers are wary of using tracking links, it may be an indication that they are not the best fit for your needs. Create A Branded Landing PageYou must tie your influencer campaign into a branded landing page in order to measure the ROI of that influencer. SEO tends to be the most efficient acquisition channel, so make sure your influencer marketing efforts are benefiting it.

Source: Forbes May 05, 2018 09:56 UTC