However, a new crop of search engines is attempting to break into the internet search market, promising to offer a search engine with more configurable choices, fewer advertisements, and greater privacy protection for users. Ramaswamy was persuaded by the controversy to explore for a better way to conduct internet search that would avoid ethical issues. Neeva is an ad-free, private search engine, according to him. According to Ramaswamy, no search engine is truly free because consumers wind up paying for all the adverts and affiliate links that clog up search results, making it difficult to find what they really want. “However, if I do the same search on [Microsoft’s] Bing, I get material from all over the place,” he told Young, noting that Bing’s non-video search results aren’t necessarily as accurate as Google’s.

Source: CBC News December 20, 2021 17:48 UTC