Sapphire Retail is the brainchild of Nabeel Abdullah, a member of the family that owns a majority share in the Sapphire Group. He is currently the CEO of Sapphire Retail and a member of the board of directors of Sapphire Textile Mills. Sapphire Retail is mainly a clothing brand, but also sells bedding, linens, and other home décor products. In fiscal year 2020, the processing, printing, home textile, and textile retail division of the publicly listed Sapphire Textile Mills Ltd – which houses Sapphire Retail – had revenues of Rs14,674 million. People, it seemed, had become used to the idea of shopping for Sapphire online.

Source: Pakistan Today October 05, 2020 05:37 UTC