Samsung's US reputation nose-dives after Note 7 fiasco - News Summed Up

Samsung's US reputation nose-dives after Note 7 fiasco


Back in 2015, Samsung ranked third in Harris Poll's US Reputation Quotient report, even ahead of the behemoth that is Apple. All over the world, users started reporting instances of the Galaxy Note 7's battery exploding which led to widespread recalls and even a ban on using the device in flight. Result at odds with earlier surveyEnormous pressure on the Galaxy S8An earlier survey by Reuters/Ipsos had found that the Galaxy Note 7 recall did not in fact damage the brand's reputation in the US. However, it must be taken into account that this survey was undertaken only amongst Samsung and Apple smartphone owners and prior to the arrest of Samsung's CEO. As a result of the Galaxy Note 7 recall and the arrest of Samsung's CEO, a lot is riding on the upcoming Galaxy S8.


Source: India Today February 21, 2017 08:53 UTC



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