"However, the Galaxy S7 Edge has been doing well, as Samsung focuses on pushing the brand aggressively after the Note 7 pullout. "Kawoosa said confidence is low on brand Samsung. "Jaipal Singh, market analyst at IDC India, said Samsung's brand reputation will be impacted. "It will lose out a bit in the stronghold that S7 Edge has created in the premium segment. But mostly, it will impact brand reputation and user's perception."

Source: Times of India October 23, 2016 22:30 UTC