Samsung plans to upgrade all its 128 branded shops to the experience store concept - based on customers' need and interests, with more than 10 outlets earmarked for change this year. The Samsung Experience store will allow Thai consumers to have a hand-on experience of new devices before making a purchase. "Smartphone is now people’s companion, work and life, so we want to offer our customers true experience at the experience store. The first experience store is located on the 3rd floor , Siam Paragon. Dusit Sukhumvithaya, co-chief executive officer, Jaymart Mobile, said the experience store will add a new dimension to customer experience and help increase shop's revenue.

Source: The Nation Bangkok February 13, 2018 18:00 UTC