Salesforce bullish on local AI marketListen to this articleMr Apisit says AI is already fuelling Thailand's digital transformation. Thailand's artificial intelligence (AI) market is estimated to post annual growth of 32.3% and a market value of 233 billion baht by 2031, according to AI customer relationship management firm Salesforce. Apisit Kuparatana, country leader and managing director at Salesforce Thailand, said AI is already fuelling Thailand's digital transformation. To cash in on this transformation, Salesforce unveiled its Agentforce agentic AI platform in the Thai language. One is agentic AI to help spread innovation, allowing entrepreneurs to pursue ideas and launch new business models with minimal investment and at scale.

Source: Bangkok Post January 15, 2026 00:03 UTC