But the company has pressed ahead with the launch of more smartphones, with the flagship S9 and S9 plus now on general sale. DemandHead of Samsung UK and Ireland Conor Pierce said demand for the phones was evenly split between the S9 and S9 Plus at the pre-order stage, and about 50 per cent were opting for the plain black version. Add into that the number of iOS users Samsung says are switching in the pre-order period and you have a happy company. “We’ve seen more people switching from iOS to S9, more than they’ve seen in any pre-order period before,” he said. Samsung has turned to augmented reality to help hook users in to the S9, with personalised emojis available in the S9 and S9 Plus.

Source: The Irish Times March 19, 2018 19:52 UTC