He also messaged the shop manager to tell him I was coming and I was given a customer number and a job reference. As I protested, I was told that I was “not a credible customer” and ejected from the store. Miguel Milano has a story of a much better customer experience. Welcome to the age of the totally integrated customer experience. “They’re swimming in an ocean of customer data but don’t really know what to do with it,” he says.

Source: Forbes June 01, 2017 00:33 UTC