The mugs were printed with a quote from the children’s book MatildaSainsbury’s has bowed to pressure from domestic abuse campaigners by removing a “triggering” Roald Dahl-inspired mug they said promoted violence against women. The mug had written on it the words, “A brilliant idea hit her”, a quote from the author’s 1988 book Matilda about a precocious five-year-old seeking revenge on her head teacher. Activists had accused the supermarket of trivialising and promoting physical abuse against women through the mug, which was on sale for £5.50. Luis Labaton, head of Domestic Violence Assist, a domestic abuse charity, said he was horrified to see the mugs on sale at a store in Altrincham, Cheshire. “Sainsbury’s has shown a lack of empathy for domestic violence victims by displaying these mugs .

Source: The Times August 19, 2020 11:10 UTC