The short-lived project targeted the north, specifically the M62 corridor, but only 16 stores were opened. The tie-up with Netto was one of the last big plays by Sainsbury’s under the leadership of Justin King to see off the discount chains BEN STANSALL/AFP/Getty ImagesThe supermarket wars have claimed a new victim after J Sainsbury pulled the plug on its joint venture with Netto. When Sainsbury’s teamed up with the Danish budget supermarket chain in 2014 it was seen as an attempt by the UK group to stem the growing influence of Aldi and Lidl as consumers switched to the discounters. The companies have decided to call time on the project, blaming a lack of scale, which analysts had cited as a potential hurdle at the beginning of…

Source: The Times July 04, 2016 16:02 UTC