SM Supermalls’ newly released Mother’s Day video, titled “Happy Place,” created by its digital agency, Tribal Worldwide Philippines (Tribal DDB), tells the heartwarming story of a frontliner mom, who is a supervisor at the SM supermarket as well as part-time homemaker for her husband and daughter. She doesn’t complain because working to provide for her family in a place where she feels happy and safe doesn’t feel like work at all. It’s something that she loves doing because she is in her “happy place” from where she derives much joy and fulfillment. Like SM, her home too is her happy place, where she loves to take care of her work-from-home husband and online schooling daughter, cooking for them and doing other household chores or simply making things better for them in every way she can. It’s her family’s turn to make her feel loved by making her come home to delightful surprises: a delicious meal and a bouquet of flowers ordered from SM online services SM Food to Go and SM Call to Deliver at #143SM.

Source: Manila Times May 16, 2021 16:30 UTC