South African agri-tech startup FarmTrace, a cloud-based farm management tool that offers a diverse range of tools to help farmers manage their operations, has raised an undisclosed amount of funding to help it expand operations. The FarmTrace software integrates all production activities into a single management platform that enables farmers to monitor and control their operations from anywhere in the world. The company has announced a “large” equity investment from Secha Capital and Hassium Capital, which will grow FarmTrace’s capacity and ensure continued customer success. “FarmTrace started in 2015 and we have bootstrapped exponential growth by working intimately with our clients to solve their needs. The FarmTrace team knows the key pain points in farming operations and developed a solution to solve them”, said Brendan Mullen, managing director of Secha Capital.

Source: The North Africa Journal April 13, 2023 12:02 UTC