Rwanda partners with Arsenal F.C in tourism driveAs the premiere league kicks off in London for the 2018/2019 season, Rwanda made history as they officially launched the Visit Rwanda partnership with Arsenal F.C. The North London club's jersey is seen between 50-100 million times on match day and Rwanda hopes to capitalize on this to grow its tourism revenue. https://www.cnbcafrica.com/videos/
Source: The North Africa Journal August 13, 2018 09:56 UTC