Rubicon is exploring strategic options, including a potential sale. Photo: Lucas Jackson/REUTERSAdvertising automation firm Rubicon Project Inc. is exploring strategic options, including a potential sale, according to people familiar with the matter. Shares of Rubicon Project jumped 11% to $8.46 in late morning trading. News of a possible sale of Rubicon Project comes as the ad tech industry continues to navigate through turbulent times. News Corp, which publishes The Wall Street Journal, owns an almost 10% stake in Rubicon Project.

Source: Wall Street Journal January 13, 2017 16:54 UTC