Demand peaked on the eve of Valentine’s Day, though traders said roses had been in high demand all week, starting with “Rose Day” on February 7. Despite the high rates, demand exceeded supply, leaving traders struggling to keep up. “We are selling Bengaluru roses wholesale at ₹50, and local ones at ₹30-35,” said Buddhdeb Giri of S.P. Red was the most popular choice, but lighter pink varieties from Bengaluru were also in high demand. “The demand for pink roses has been unbelievable this year.

Source: The Telegraph February 14, 2026 01:43 UTC