Could not subscribe, try again later Invalid EmailRomelu Lukaku's celebration at Bournemouth caused quite the stir. Lukaku ran over to the United fans in celebration before making a diamond shape with his hands. Many of those watching were unsure of the meaning behind the celebration - but there is a pretty good explanation. Roc Nation Sports has been looking to grow its sports business on this side of the Atlantic and has been boosted by Lukaku's arrival. The United striker, who recently posed alongside NFL star Leonard Fournette, is joined by Germany defender Jerome Boateng in the company.

Source: Daily Mirror April 19, 2018 12:56 UTC